I am grateful to have partnered with Matthew Rosenfeld to develop the digital presence of The Rosenfeld Company.
This project consisted of building a custom website, custom branding, and crafting a digital strategy that not only captures Matthew's vision but also establishes a brand identity grounded in clarity, sophistication, and purpose.
Beyond the foundation of technology, design, and brand development, LMD continues to support The Rosenfeld Company with ongoing design and technology solutions ensuring its digital presence evolves seamlessly as the business grows.
www.therosenfeldcompany.com
about the project
behind the business
Matthew Rosenfeld
Matthew Rosenfeld is the Founder and President of The Rosenfeld Company. He specializes in retail tenant representation, land sales, building disposition, and investment sales in Texas.
Matthew has worked extensively with pad users from both the tenant and landlord sides of the transaction. He currently represents JPMorgan Chase Bank, Sam’s Club, Quick N Clean Car Wash, and Pizza Patron. In addition, he represents several land buyers such as JPI, WaterWalk, and other family offices. Prior to founding The Rosenfeld Company, Matthew spent over a decade at Weitzman, leading their DFW Brokerage Department as well as being a perennial statewide top producer.
phase
Defining the Brand Identity
From there, Lauren Michelle Design developed a comprehensive brand package that included a new logo, a refined color palette, a typography selection, and a curated set of visual elements. Each element was designed with intention to reflect The Rosenfeld Company’s professionalism and forward-looking vision.
Together, these choices shaped a cohesive identity that guided the overall tone and aesthetic of the website.
vision board
Brand & Visual Identity
Below is a recap of the visual system we created for The Rosenfeld Company. The new logo, color palette, typography, and curated imagery work together to convey the brand’s strength, professionalism, and modern investment perspective.
phase
Crafting the Digital Experience
Content Development – I collaborated closely with Matthew to craft messaging that clearly communicates The Rosenfeld Company's mission. This included taking Matthew through the LMD Brand Achetype Workshop and the LMD Content Strategy Workshop.
Website Design & Strategy – Through a series of strategy sessions, I presented a custom design direction to Matthew and I worked to ensure the design aligned with his vision. We worked together to refine the look and layout of each page.
Graphic Design – With Matthew's direction I also designed and developed three custom company brochures that highlight different elements of Matthew's business. We then created a digital brochure feature on the site for users to experience the live brochures on the site.
With these foundational pieces in place, the design and development process took place turning the project into a clean, modern, and fully custom digital experience.
Project highlights
project STATS
Unique Property Pages
14
Company Pages
9
Tenant Representation Pages
6
Unique Digital Brochures
3
phase
Site Management & Ongoing Support
- Site Maintenance & SEO: Keeping the site current, functional, and secure with regular updates, property detail additions, and ongoing search optimization.
- Weekly Property Newsletter: Designing, strategizing, and sending a polished weekly property email blast.
- Social Media Posting: Creating content, shaping strategy, and managing posts across two platforms.
These efforts ensure the website and marketing stay polished, relevant, and in step with Matthew’s business growth.
"Building your first website while running the company was a tall order. I literally didn't know where to start on building a website and branding.
Thanks to Lauren's guidance and expertise we were able to create something I'm very proud of. The number of compliments I've received from my clients, competitors, friends, and family has been incredible! I'd highly recommend using Lauren for future projects."
- Matthew
