Elevating the Brand and Digital Foundation of SWORN.ai
This project showcase highlights the collaborative work between SWORN.ai and Lauren Michelle Design to redefine the company’s brand, digital presence, and long-term strategic direction.
Our work together included a complete rebrand, a website redesign, a full Identity Essentials Suite, and a ten-year innovation strategy designed to support SWORN.ai with its next chapter of growth.
behind the business
SWORN's mission is to prioritize the health, well-being, and longevity of public safety professionals through advanced AI technology and data-driven insight.
SWORN equips public safety agencies with the tools to proactively support physical and mental resilience, reduce stress, and enhance overall wellness. This ensures those who serve our communities receive the care they deserve.
Branding
Explore the LMD branding work developed to support SWORN and its mission. A comprehensive visual system and content strategy were developed to establish the foundation for this project.
This project began with a series of brand strategy sessions built around the LMD branding workshops. Together, we defined the core of the SWORN identity, its brand archetype, content direction, and tone of voice. With the team’s insights and creative input, we built a complete visual and strategic foundation for the brand.
Brand Strategy Sessions
From there, we developed a refined identity system that included a custom primary and secondary logo (inspired by an initial concept from the SWORN team), a new typography suite, a curated color palette, and a collection of AI-driven visual imagery created through MidJourney specifically for SWORN’s aesthetic. The brand package also included apparel prototypes and a cohesive content strategy. LMD was supported through the branding development by graphic designer, Muhammad Hasnain.
Each element was intentionally designed to shape a modern, unified identity that captures the spirit, ambition, and innovation at the heart of SWORN.
Crafting the SWORN Branding
vision board
Brand & Visual Identity
Below is a recap of the visual system we created for SWORN.ai. The new logo, color palette, typography, and curated imagery work together to convey the brand’s mission and forward-thinking perspective.
Website
Explore how LMD translated the SWORN brand into a refined digital experience built around storytelling, strategic structure, and the mission that drives their work.
With the SWORN branding and content strategy in place, we moved into the development of the SWORN website. The site was built on Framer using a preexisting template that we customized to support the brand, highlight the product, and align with the team’s overall goals for the digital experience.
Working closely with the SWORN team, we refined the structure, layout, and storytelling flow of the site. The newly created SWORN imagery played a central role, allowing us to present the brand in a way that feels modern, cohesive, and visually compelling.
Website Design and Development
As part of the build, we added two new pages from their original website focused on services, and we separated the blog and podcast into individual sections to create clearer navigation and improved usability.
With these elements in place, the site became an elevated and intentional extension of the SWORN brand, offering a streamlined and fully customized digital presence.
Additional Pages
Project highlights
Graphic Design
Explore the Identity Essentials Suite LMD designed for SWORN, a full collection of branded assets created to bring the visual identity to life across every touchpoint.
This suite included a full collection of branded materials:
- Custom social media templates
- An HTML email signature
- A company brochure
- A one page flyer
- Letterhead
- Multiple Zoom background designs
- Business cards
- A pitch deck presentation template.
Each asset was thoughtfully designed to reflect the clarity, innovation, and momentum of the SWORN brand, giving the team a cohesive and elevated set of tools to represent their company across both digital and print platforms.
The Identity Essentials Suite
Innovation Strategy
Explore the long-term innovation strategy LMD developed for SWORN to support their long-term direction as the team continues to grow within the industry.
This work included innovation research, the creation of a trend report, and the development of a custom innovation ecosystem tailored to the SWORN model. The final strategy outlines the shifts, opportunities, and future pathways that will shape their industry.
This strategic foundation equips SWORN with the insight and direction needed to anticipate change, engage in emerging conversations, and continue evolving as a leader within their space.
10-year Innovation Strategy Plan
Premier Partnership
Lauren Michelle Design is proud to continue its partnership with SWORN as a strategic design and technology partner, delivering ongoing design, technology, and marketing support.
project STATS
Company Website Pages
6
Identity Essentials Deliverables
8
Branding Deliverables
6
Ten year innovation strategy plan
1
